Today, Making Change at Walmart (MCAW), a project of the United Food and Commercial Workers (UFCW) international labor union, released a striking, new 30-second TV commercial,
“Santa on Strike, Christmas at Risk” as part of its multi-pronged holiday campaign denouncing Walmart’s “War on the Holidays.”
The “Santa on Strike, Christmas at Risk” ad highlights Walmart’s failure to provide holiday pay for its workers, and the decision by Santa Claus (yes, the Santa Claus) to go on strike until Walmart does the right thing. The ad can be viewed here at “Santa on Strike, Christmas at Risk.”
“Why is Santa on Strike? Very simple. When Walmart took away holiday pay from its workers last year, hardworking Walmart workers lost approximately $70 million in holiday pay. Given Walmart’s actions, what would anyone expect Santa to do?” says MCAW director Randy Parraz. “Our hope is that Walmart shoppers will hear this message and make it clear that Walmart must change.”
The new ad is part of MCAW’s 6-week national initiative to highlight Walmart’s failure to do what every responsible employer does – pay its workers holiday pay, especially those who must work on special days, like Thanksgiving and Christmas Eve.
The “Santa on Strike” phase of MCAW’s holiday campaign will coordinate with a series of grassroots actions in which actual Santas will be on strike outside Walmart store locations in 13 cities across 11 states over the next 2 weeks.
The ad will be running on national CNN and local NBC affiliates starting today until Monday, December 18th, in the Cincinnati, Memphis, Bentonville, Washington D.C., and Tucson media markets, and starting on Friday, will be aired on taxi cab TV’s in San Francisco, Dallas, Sacramento, Las Vegas and Washington D.C.