As part of an international movement, the American Red Cross is launching the Missing Types campaign today to recruit new blood donors – and those who have not given recently – to ensure lifesaving blood is available for patients.
During the Missing Types campaign, the letters A, B and O – the main blood groups – will disappear from brands, social media pages, signs and websites to illustrate the critical role every blood donor plays.
When the letters A, B and O vanish from everyday life, the gaps are striking. And when A, B and O blood types are missing from hospital shelves, patient care could be impacted.
“Unfortunately, blood shortages still happen and the number of new Red Cross blood donors is shrinking each year,” said Cliff Numark, senior vice president, Red Cross Blood Services. “That’s why the Red Cross is asking those who have never donated blood and those who haven’t given in a while to make a lifesaving donation. You are the missing type patients need.”
Don’t wait until the letters A, B and O go missing from hospital shelves. Join the #MissingType movement today – make an appointment to give blood by visiting RedCrossBlood.org/MissingTypes, using the Red Cross Blood Donor App or calling 1-800-RED CROSS (1-800-733-2767).
Survey reveals public misconceptions about blood needs and donation
A recent survey, conducted on behalf of the Red Cross, revealed a troubling disconnect between the public’s perception of blood donations and the realities of patient transfusion needs.
Three-quarters (74 percent) of the public underestimate how frequently blood transfusions occur.* Most people perceive blood is needed in the U.S. every 15 minutes or even every hour or two hours when in fact, every two seconds, someone in this country needs blood.
Nearly half of the public (45 percent) know someone who has been helped by a blood transfusion.* Yet only three percent of the U.S. population donates each year.
More than one-third (35 percent) of the public has never considered that blood may not be available when they or a loved one need it.* Blood shortages are not uncommon in the United States and can only be prevented when more people roll up a sleeve to give.
More than half (53 percent) of the public believe they need to know their blood type to donate.* Good news – Potential blood donors do not need to know their blood type before giving blood. After individuals give blood, the Red Cross provides each donor their blood type. By joining the #MissingType movement, donors can find out their blood type this summer.
Missing letters can lead to delays in treatment:
Lily Dotson and her family know how serious blood shortages can be for patients. During Lily’s 2 1/2 years of treatment for high-risk leukemia, her family was told twice that the hospital didn’t have the blood or platelets she needed and that she would have to wait for transfusions. It was incredibly frustrating and eye-opening for Lily’s mom, Susie Dotson.
“People automatically think blood is there. They don’t realize we’re relying on their blood donation,” said Dotson. “Lily needed blood products just as much as the chemo or the treatment.”
Lily, now 11, has been cancer-free for four years and is preparing to enter middle school this year.
Each day, blood is needed for accident and burn victims, heart surgery and organ transplant patients, and those like Lily who are receiving treatment for leukemia, cancer or sickle cell disease. The Red Cross must collect more than 13,000 blood donations every day for patients at approximately 2,600 hospitals across the country.
New donors needed:
Every two seconds, someone in the U.S. needs blood. But for the past four years, new Red Cross donors have declined by about 80,000 each year. This is not just a Red Cross trend, but a challenge blood collection organizations face across the country and around the world.
Donating blood is a simple process and only takes about an hour from start to finish.
Registration: Sign in, show ID and read required information.
Health check: Answer questions and receive a mini-physical.
Donation: Giving a pint of blood only takes about eight to 10 minutes.
Refreshments: Donors enjoy snacks and relax before resuming their day.
The Red Cross appreciates the support of its 18 lead partners who have joined the #MissingType campaign, including: Adobe, Anheuser-Busch, AvalonBay Communities, Inc., Domino’s, Dropbox, Google, IBM, Land O’Lakes, Inc., Mastercard, Nationwide, Neiman Marcus, the New York Yankees, Oreo, PayPal, Salesforce, State Farm®, Sunoco and U.S. Bank.
Upcoming blood donation opportunities June 11-July 3
6/18/2018: 1 p.m. - 7 p.m., Holiday Inn Express, 205 Central Expressway N
6/18/2018: 3 p.m. - 8 p.m., Joe Farmers Recreation Center, 1201 E Bethany Dr.
6/25/2018: 1 p.m. - 7 p.m., ASI Gymnastics, 1280 Central Expry North
6/27/2018: 1 p.m. - 7 p.m., ASI Gymnastics Plano West, 4051 Rosemeade Pkwy
6/22/2018: 10 a.m. - 4 p.m., Victoria Gardens of Frisco, 10700 Rolator Rd
7/1/2018: 9 a.m. - 3 p.m., Kroger Marketplace, 12221 Custer Rd.
6/11/2018: 1 p.m. - 7 p.m., American Red Cross McKinney Chapter, 1450 Red Bud Blvd
6/19/2018: 9:30 a.m. - 3:30 p.m., Medical City McKinney, 4500 medical Center Drive
6/23/2018: 9 a.m. - 3 p.m., Cross Road Christian Church, 3755 FM 1461
6/26/2018: 12 p.m. - 6 p.m., American Red Cross Dallas Chapter McKinney Branch, 1450 Red Bud Blvd
6/13/2018: 8 a.m. - 2 p.m., Medical City Plano, 3901 West 15th Street
6/16/2018: 9 a.m. - 2 p.m., Douglass Community Center, 1111 Avenue H
6/16/2018: 9 a.m. - 3 p.m., Shops At Willow Bend, 6121 W. Park Blvd, Suite 1000
6/20/2018: 1 p.m. - 7 p.m., Plano Super Bowl, 2521 Avenue K
6/28/2018: 9 a.m. - 3 p.m., Main Event Entertainment, 5445 Legacy Drive, Suite 400
7/2/2018: 9 a.m. - 3 p.m., Abbott, 6901 Preston Road
7/3/2018: 9 a.m. - 3 p.m., Tom Muehlenbeck Recreation Center, Tom Muehlenbeck Recreation Center, 5801 W. Parker Rd
6/11/2018: 12 p.m. - 6 p.m., ASI Gymnastic - Lake Highlands, 11835 Greenville Ave
6/12/2018: 9 a.m. - 2 p.m., AT&T Channel Marketing, 208 S. Akard Street
6/13/2018: 9 a.m. - 3 p.m., Brookhaven College, 3939 Valley View
6/14/2018: 10 a.m. - 4 p.m., Sterling Plaza, 5949 Sherry Lane
6/15/2018: 9 a.m. - 3 p.m., Einstein Bros. Bagels, 15615 Coit Road, Suite 100
6/15/2018: 12 p.m. - 6 p.m., Lowe's Dallas, 6011 Lemmon Avenue
6/16/2018: 10 a.m. - 4 p.m., Alta Maple Station, 5522 Maple Ave.
6/18/2018: 11 a.m. - 5 p.m., American Red Cross Dallas Chapter, 4800 Harry Hines
6/19/2018: 11 a.m. - 5 p.m., Equinox Highland Park, 4023 Oak Lawn Ave.
6/21/2018: 11 a.m. - 5 p.m., Energy Transfer Partners, L. P., Parklane Location
6/21/2018: 11:30 a.m. - 5:30 p.m., Topgolf, 8787 Park Lane
6/23/2018: 1 p.m. - 6 p.m., Sherman Residential, 4343 Congress Ave.
6/29/2018: 10 a.m. - 4 p.m., Village on The Parkway, 5100 Belt Line Road, Suite 430
6/30/2018: 12 p.m. - 6 p.m., Shady's Burger, 9661 Audelia Road
7/2/2018: 11 a.m. - 5 p.m., American Red Cross Dallas Chapter, 4800 Harry Hines
6/26/2018: 9 a.m. - 3 p.m., Desoto Recreation Center, 211 E. Pleasant Run Road
6/19/2018: 9 a.m. - 3 p.m., Musso Family Dentistry, 513 West Centerville Road
6/24/2018: 11 a.m. - 4 p.m., Iglesia Adventista del Séptimo Día de Garland, 809 W. State St.
6/29/2018: 9 a.m. - 3 p.m., Grubbs Infinity, 1500 Highway 114
6/15/2018: 9 a.m. - 2 p.m., ADESA, 3501 North Lancaster Hutchins Blvd
6/12/2018: 7 a.m. - 1 p.m., Medical City Las Colinas, 6800 N.MacArthur Blvd.
6/12/2018: 9 a.m. - 3 p.m., LSG Sky Chefs, 6191 N State Highway 161
6/14/2018: 10 a.m. - 4 p.m., Baylor Scott & White Medical Center Irving, 1901 N MacArthur Blvd
6/21/2018: 11 a.m. - 5 p.m., Valley View Municipal Complex, 333 Valley View Ln
6/22/2018: 11 a.m. - 5 p.m., YARDI, 8616 Freeport Parkway, Suite 300
6/27/2018: 10 a.m. - 4 p.m., CustomInk Bent Branch, 7880 Bent Branch Drive, #150
6/23/2018: 10 a.m. - 4 p.m., Lowe's, 4444 N. Galloway
6/27/2018: 8 a.m. - 2 p.m., Legrand Wattstopper, 2240 Campbell BLVD.
6/28/2018: 9 a.m. - 3 p.m., Baylor Scott & White Medical Center Carrollton, 4343 N. Josey Lane
6/14/2018: 10 a.m. - 4 p.m., Toyota Denton, 4100 S. I-35 E. Frontage Rd.
6/16/2018: 11 a.m. - 5 p.m., Golden Triangle Mall, 2201 S. Interstate 35E
6/25/2018: 11 a.m. - 5 p.m., Lowes Store 0183, 1255 S Loop 288
6/17/2018: 10 a.m. - 4 p.m., Lowe's #2516, 6200 Long Prairie Rd
6/20/2018: 9 a.m. - 3 p.m., CustomInk- Flower Mound, 1600 Lakeside Pkwy, Suite 200
6/19/2018: 9 a.m. - 3 p.m., Frisco Moms Care at Legacy ER, 9205 Legacy Dr.
6/29/2018: 11 a.m. - 5 p.m., Old Navy at Vista Ridge Village, 2325 S. STEMMONS FWY
6/30/2018: 9 a.m. - 3 p.m., Little Elm Recreation Center, 303 Main Street
6/27/2018: 10 a.m. - 4 p.m., The Colony ER, 4780 State Highway 121
6/21/2018: 9 a.m. - 2 p.m., Baylor Medical Center of Waxahachie, 2400 N. I35E
6/26/2018: 9:30 a.m. - 3:30 p.m., Tarleton State University-Summer, 1452 W Jones St
6/14/2018: 9 a.m. - 3 p.m., Hillsboro High School, 1600 Abbott Ave
7/3/2018: 12 p.m. - 6 p.m., Weatherford Library, 1014 Charles Street
6/24/2018: 10 a.m. - 4 p.m., Lowe's Rockwall, 851 N. Steger Town Dr
6/25/2018: 9 a.m. - 3 p.m., Highland Meadows Health & Rehab, 1870 S John King BLVD
6/21/2018: 10 a.m. - 4 p.m., Kaplan College, 2241 S. Watson Rd, ste 181
6/11/2018: 10:30 a.m. - 4:30 p.m., 6000 Western Place, 6000 Western Place, Suite 100
6/17/2018: 9 a.m. - 3 p.m., Our Lady of Guadalupe, 4100 Blue Mound Rd
6/22/2018: 12 p.m. - 6 p.m., Texas Roadhouse, 4720 SW Loop 820
6/26/2018: 11 a.m. - 5 p.m., Lowes White Settlement, 600 State Highway 183
7/1/2018: 7:30 a.m. - 2:30 p.m., Immaculate Heart of Mary Catholic Church, 201 Thornhill Dr
6/29/2018: 12 p.m. - 6 p.m., Lowe's Store 0533, 770 Grapevine Hwy
6/15/2018: 12 p.m. - 6 p.m., Lowe's of Keller, 600 North Tarrant Parkway
7/3/2018: 11 a.m. - 5 p.m., Lowe's Store 0732, 201 N. Kimball Ave.
How to donate blood
All blood types are needed to ensure a reliable supply for patients. A blood donor card or driver’s license or two other forms of identification are required at check-in. Individuals who are 17 years of age in most states (16 with parental consent where allowed by state law), weigh at least 110 pounds and are in generally good health may be eligible to donate blood.
High school students and other donors 18 years of age and younger also have to meet certain height and weight requirements.
Donation appointments and completion of a RapidPass are encouraged to help speed up the donation process. RapidPass lets donors complete the pre-donation reading and answer the health history questionnaire online, on the day of their donation, by visiting RedCrossBlood.org/RapidPass from the convenience of a mobile device or computer, or through the Blood Donor App.
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission.
For more information, please visit RedCross.org or CruzRojaAmericana.org, or visit us on Twitter at @RedCross.